Apple’s Upgrade Dilemma
Apple’s Upgrade Dilemma |
Apple has been taking a beating on Wall Street, in part because of skepticism over future growth of iPhone and iPad sales. With the market becoming saturated with iPhone and, to some extent, iPad users, Apple will soon would like to rely on upgrades rather than new customers to fuel sales. Apple's drawback is that their merchandise are therefore smart, people are not upgrading quick enough.
A poor resolution would be to prematurely stop supporting older products, that looks to be the game played by Android phone makers. It would be disappointing to determine Apple artificially limit software upgrades to older devices simply to encourage people to buy the most recent model. However, it will not be long until it becomes an attractive option to increase sales. Let's hope Apple avoids the temptation.
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