What PR firm do you recommend with mobile experience?"mobile experience?"

What PR firm do you recommend with mobile experience?

I’d very a lot of welcome your suggestions for public relations companies (and/or people) operating in the mobile area.

The reason I raise is that I’m trying to put a fairly comprehensive list together.

Every week I get emails from folks inquiring for suggestions for companies to fulfill. I even have got my favourites (some of whom I list below), however I’d like to truly publish a listing.

I get the impression from a heap of the enquiries that they’re pretty urgent. Therefore after I respond days later by email, I often worry that I’m not fast enough — hence my intent to create a list.

Googling “Mobile PR” or “mobile public relations” or “wireless public relations” can yield you a few results I’m certain. But there are a large amount more agencies out there. Several of the simplest aren’t actually dedicated to mobile, however instead are “tech centered” with a mobile practice or specialism.

Here, then, is my initial attempt at an inventory. These are the agencies that are front of mind at the moment. It’s not comprehensive neither is it in alphabetical order however but it's now in alphabetical order.

Where I’ve written an opinion, it’s just mine and based usually on my expertise interacting with the corporate from the opposite finish (i.e. the blogger end). (Please make up your own mind!)


thirty three Digital
As way as I’m aware, they’re the digital focused section of Hotwire. Capable, proven, competent folks. They routinely represent some big players.

3-Monkeys
Good resources, very skilled. I’m just beginning to induce to understand them. They represent some behemoths. Think Microsoft Windows, Truphone.

Babel PR
A London-primarily based tech agency that specialises in the mobile niche. They’ve over twenty clients working in the mobile house, as well as the likes of Ruckus Wireless, Tektronix Communications, Podifi and MusicQubed (the corporate behind O2 Tracks). Babel was founded in 2006 by two Hotwire alumni, Ian Hood and Narelle Morrison.

Brands2Life
My contact at Brands2Life is that the super-enthusiastic Fiona Goldsworthy. The corporate works across a wide range of industries together with technology. Fiona is deeply immersed in the agency’s telecoms, mobile and tech follow. I find her well informed, organised, highly competent and prepared to support me, whatever the request. Crucially she’s not simply reactive — she’s proactive. For example, it absolutely was Fiona who managed the NFC contactless payments challenge that I participated in recently (on behalf of her multi-billion greenback telecoms consumer, Gemalto).

Dynamo PR
I recognize Paul Cockerton of old… from the primary generation mobile revolution. Back when Symbian was king. Paul was part of the core team at AQA, one in every of the first question/answer text services within the UK. Those were the times. Paul co-founded Dynamo PR some years ago with colleague Peter Bowles. Collectively the team features a wealth of mobile connected expertise. Get this: The has collectively launched BlackBerry, iPhone and Windows Mobile within the UK. And I heard they just picked up a tiny digital agency award recently too. And mobile and digital projects, they’ve conjointly recently launched a rather good service customised for Kickstarter comes — smart!

Fieldhouse Associates
Recently established, one of their key specialists is Neil Robertson. He’s well known round the London tech scene as a highly capable PR professional… however also somebody who lives and breathes mobile technology. Don’t underestimate how necessary it is to be represented by somebody who actually cares regarding the stuff (and who’s already tried your five competitors, not as a result of you were returning in for a pitch, but because he was curious).

Flannel
Recommended to the current list by an elder statesman of the mobile world whose opinion I value. No Flannel specialize in public relations for online businesses and that they’ve very helped this stateman’s mobile company out. The agency is led by former New Media Age journalist Claire Armitt who is described by the statesman as, “Hungry, a nice flip of word, terribly creative and [maybe most significantly] she’s got us lots of coverage.”

Giant PR
Recommended to this list by one in all London’s leading mobile figures, Giant PR do quite a bit of work in the mobile/telecoms world — most notably with the likes of mobile trade body, MEF and high-of-the-line mobile/digital agency, LBi. They’re based mostly in Brighton, 50 minutes from London.

Hotwire Public Relations
If you’ve employed Hotwire you’re making a press release that a) you’ve got a heap of money and b) you’re serious regarding what you’re doing. Excellent capabilities and as a blogger I really appreciate the resources they can provide their shoppers. I’ve been on quite some press journeys with them and they are simply sensible at managing them.

Joshua PR
Patrick Smith, the super genius connected telecoms chap runs this boutique player. Expect attentive and private service, along with honest perspective — the kind will add zeros to your valuation if you pay attention. The Joshua PR team will head to the ends of the earth for you.

Liberty Communications
I apprehend them best for representing Qualcomm and WeDo Technologies. They're super skilled and responsive. I’ve been on a few press journeys that they’ve organized and their attention to detail and tenacity to assist you get things done is usually impressive.

MightyPR
Is this Silicon Valley’s brightest and best boutique tech/mobile agency? I suppose thus. Candace Locklear and Rebecca Fuller are some of the foremost gifted and well connected PR maidens on the West Coast. They both hail from huge independent valley agency, Spark (additional on them below) and broke out to supply a smaller, focused service. At least once a month the Mobile Trade Review office echoes to the sound of me yelling, “GET ME CANDACE LOCKLEAR”, in response to a pitch from a struggling startup CEO who patently wants to a) get into the Valley and b) get his messaging fixed pronto.

Next15
Likewise I’m still getting to understand them. Nokia’s agency within the UK. Terribly skilled.

Sonus PR
Run by the continually calm and collected Martin Smith, you'll be able to sometimes find him with one foot in Europe and the other foot within the Valley. Particularly useful if you’re in the marketplace for telecoms PR in the San Francisco space, with a UK/European heritage and capability.

XL Communications
Acknowledged as a completely nice chap, Chris Bignell is also well regarded as one amongst the most effective PR practitioners in mobile technology. He’s steadily designed a capable and team with a proven diary. XL are the brain surgeons behind the SmartUK awards (amongst others, they advise the likes of UKTI) which sees them serving to many of the country’s newest mobile technology firms take their 1st foray into the challenging world of public relations.